A/B Testing

About This Course

The A/B Testing course provides students with the foundational knowledge to design and analyze A/B tests to create business insights and support decision making. You will learn: * **The fundamental principles of experiment design** * **How to design and analyze randomized design experiments** * **How to design and analyze matched-pair design experiments** Throughout this course you’ll also learn the techniques to apply your knowledge in a data analytics program called Alteryx. This course is part of the Predictive Analytics for Business Nanodegree.

Why Take This?

Predictive analytics has proved to be a powerful tool to help businesses analyze data and predict future outcomes and trends. In this course, you’ll learn how to use A/B tests to predict the success of new product roll-outs, calculate the impact of website feature changes, and generate insights for other types business problems. You'll learn this through improving your fluency in Alteryx, a data analytics tool that enables you prepare, blend, and analyze data quickly. This course is ideal for anyone who is interested in pursuing a career in business analysis, but lacks programming experience.

Prerequisites and Requirements

- No programming experience required. - Interested in using data to make better business decisions. - Alteryx license (provided to Nanodegree students at no cost, compatible with Windows only).
The A/B Testing course provides students with the foundational knowledge to design and analyze A/B tests to create business insights and support decision making.