About This Course
In an introduction to the basics of the famous Customer Development Process, Steve Blank provides insight into the key steps needed to build a successful startup. The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback. Many startups fail by not validating their ideas early on with real-life customers. In order to mitigate that, students will learn how to get out of the building and search for the real pain points and unmet needs of customers. Only with these can the entrepreneur find a proper solution and establish a suitable business model. Building a startup is not simply building an execution plan for a business model that the entrepreneur thinks will work, but rather, a search for the actual business model itself.
Why Take This?
You will learn the business skills it takes to bring your idea from conception to market. These include: - Actively listening and engaging your customers to find out what exactly they want in your product and how you should deliver it to them - Gathering, evaluating and using customer feedback to make your product, marketing, and business model stronger - Engaging your customers through the three phases of the customer relationship management lifecycle: get, keep, and grow - Identifying key resources, partners, activities, and distribution channels required to deliver your product to your customer - Calculating your direct and indirect costs for delivering your product
Prerequisites and Requirements
This class involves no programming. The characteristics of a budding entrepreneur: passion, tenacity, and a willingness to work hard, are essential. We also recommend you join the class with at least a rough idea of a business model for a startup you would like to work on throughout this class.
Learn what it takes to build a successful startup using the Customer Development process, where entrepreneurs "get out of the building" to gather and iterate on feedback.
Frequently Asked Questions
### When does the course begin? This class is self paced. You can begin whenever you like and then follow your own pace. It’s a good idea to set goals for yourself to make sure you stick with the course. ### How long will the course be available? This class will always be available! ### How do I know if this course is for me? Take a look at the “Class Summary,” “What Should I Know,” and “What Will I Learn” sections above. If you want to know more, just enroll in the course and start exploring. ### Can I skip individual videos? What about entire lessons? Yes! The point is for you to learn what YOU need (or want) to learn. If you already know something, feel free to skip ahead. If you ever find that you’re confused, you can always go back and watch something that you skipped. ### What are the rules on collaboration? Collaboration is a great way to learn. You should do it! The key is to use collaboration as a way to enhance learning, not as a way of sharing answers without understanding them. ### Why are there so many questions? Udacity classes are a little different from traditional courses. We intersperse our video segments with interactive questions. There are many reasons for including these questions: to get you thinking, to check your understanding, for fun, etc... But really, they are there to help you learn. They are NOT there to evaluate your intelligence, so try not to let them stress you out. ### What should I do while I’m watching the videos? Learn actively! You will retain more of what you learn if you take notes, draw diagrams, make notecards, and actively try to make sense of the material.