Foundations of Business Strategy

Learn how to analyze an organization's strategy and make recommendations to improve its value creation by building your strategist's toolkit.

About The Course

In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy.  We will develop your ability to think strategically by providing you the tools for conducting a strategic analysis. Strategic analysis is critical for analyzing the competitive context in which an organization operates and for making reasoned and reasonable recommendations for how that organization should position itself and what actions it should take to maximize value creation.  Aspiring managers, entrepreneurs, social entrepreneurs, analysts, and consultants all may find value in mastering these fundamentals.

Subtitles for all video lectures available: Portuguese (provided by the Lemann Foundation), English

Frequently Asked Questions

  • Will I get a certificate after completing this class?

    Coursera will issue a Statement of Accomplishment if you meet the grading policy course requirements.

  • What resources will I need for this class?

    For this course, all you need is an Internet connection, copies of the cases (which will be provided for free), and the time to read, discuss, and analyze business strategy.

  • What is the coolest thing I'll learn if I take this class?

    The ability to think strategically about leading businesses as well as organizations that you may be involved. 


  • Recommended Background

    No background is required; all are welcome!