Content Strategy for Professionals: Growing Audiences for Your Content

Professionals at all levels of an organization will learn the best ways to grow an audience they want and need by smartly implementing their important, strategic stories and information.

About The Course

Northwestern University’s first Content Strategy MOOC on Coursera focused on engaging, impactful ways that professionals can enhance their organization’s strategic goals. At every level of for-profit, non-profit, volunteer and government enterprises, tens of thousands of professionals took that MOOC. They learned how Content Strategy uses credible, trustworthy, transparent content to communicate essential stories and information to important people inside and outside their organization.  

In this, the second Content Strategy MOOC, participants will go deeper. They will learn actionable ways to grow internal and external audiences.  They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. They will also learn how to measure and improve the impact of their efforts with quantitative and qualitative metrics. As its name makes clear, this second Content Strategy MOOC brings “growing audiences for your content” alive. 

Frequently Asked Questions

Will I get a certificate for completing this course? 
Yes. Participants in the Signature Track will receive a Verified Certificate awarded by the Media Management Center at Northwestern University and Coursera. The certificate will be your official recognition stating that you have completed the assigned work and have demonstrated your understanding of Content Strategy. Your employer, colleagues or others you designate can verify that you have earned this certificate by going to a unique Coursera web address (URL). 

Where can I find out more about the course and Content Strategy?
Before, during, and after the class, we encourage all participants to join us on social media. We have sites on YouTube, Facebook, Twitter, LinkedIn, and Google +.

How much will it cost me to take this course?

The MOOC (Massive Open Online Course) is free of charge. However, if it would benefit you where you work, on your resume or just for your satisfaction, you can get a Verified Certificate from Northwestern University for completing the MOOC. It is available for $49.00 with enrollment in the Signature Track. 

Do I have to stick to a set schedule?

The sessions are set up so that you can do it to fit your busy schedule – in small bites over six weeks or all at once – whichever works for you.

Recommended Background

This MOOC serves professionals who want to learn to grow target audiences with trustable, engaging and often interactive content to advance their enterprise’s future. This MOOC is for people anywhere in an organization who have content development experience and now want to significantly improve their abilities to understand audiences and develop strategic words, pictures, graphics and videos to convey their organization’s most important goals.