Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.

About The Course

Successful brand marketing today requires a well-balanced blend of art and science. Through this course we will provide answers to questions such as:

  • How do you communicate analytics?
  • How do you visualize data from the web?
  • What makes for a good visualization and a bad visualization?

Become familiar with the unique measurement opportunities and challenges presented by New Media. Learn creative approaches to measuring digital campaigns—but more importantly—learn how to produce insights that are visually appealing, allowing people to communicate what they have learned through their analysis. Finally, we will look into the future of marketing analytics, and the issues of privacy and ethics.

Frequently Asked Questions

How does this course fit into the Digital Marketing Specialization?

This is the third course in the track.

Illinois is a world leader in research, teaching and public engagement, distinguished by the breadth of our programs, broad academic excellence, and internationally renowned faculty.

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