Digital Marketing Channels: Planning

Discover the multiple channels used by digital marketers today and how to leverage them optimally. Interact with content and hear from industry experts invited to join the course.

About The Course

The proliferation of digital technology gives businesses a diverse new set of tools to monitor and aggregate consumer data to an unprecedented degree. This data can then be leveraged to better target specific consumer segments and reach them through a variety of new media social platforms like Twitter, microsites, and apps. You will be prepared for the job functions digital marketers do when they identify, monitor and analyze the content consumers engage with, the frequency of engagement, and the content preferences. You will work with the Internet channel as well as with others such as text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, e-commerce, and other traditional media that are becoming more digital – anything with a screen.

Analyze your organization’s website to discover what can be improved. Develop plans for marketing via various digital channels. Learn how to pitch your digital marketing plan in a way to get buy-in from upper management.

Frequently Asked Questions

How does this course fit into the Digital Marketing Specialization?

This is the fifth course in the track.

Illinois is a world leader in research, teaching and public engagement, distinguished by the breadth of our programs, broad academic excellence, and internationally renowned faculty.

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