Digital Marketing Channels: The Landscape

Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course.

About The Course

The proliferation of digital technology gives businesses a diverse new set of tools to monitor and aggregate consumer data to an unprecedented degree. This data can then be leveraged to better target specific consumer segments and reach them through a variety of new media social platforms like Twitter, microsites, and apps. You will be prepared for the job functions digital marketers do when they identify, monitor and analyze the content consumers engage with, the frequency of engagement, and the content preferences. You will work with the Internet channel as well as with others such as text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, e-commerce, and other traditional media that are becoming more digital – anything with a screen.

Survey the landscape of current digital marketing channels. Explore what it means to go digital and how digital can be part of an integrated marketing communications plan. role digital marketing can play in your organization.

Frequently Asked Questions

How does this course fit into the Digital Marketing Specialization?

This is the fourth course in the track.

Illinois is a world leader in research, teaching and public engagement, distinguished by the breadth of our programs, broad academic excellence, and internationally renowned faculty.

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