New Venture Finance: Startup Funding for Entrepreneurs

Learn how to get your new venture funded. Understand capital structure for new ventures. Develop an understanding of investor pitches.

About The Course

This course is for aspiring or active entrepreneurs who wants to understand how to secure funding for their company.This course will demystify key financing concepts to give entrepreneurs and aspiring entrepreneurs a guide to secure funding. 

Examine the many financing options available to get your new venture funded. Learn the basics of finance, valuations, dilution and non-dilutive funding sources. Understand capital structure for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. Develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes that limit the effectiveness of the pitch, and how to ‘get to the close’. Key questions answered within the course include:

  • When to raise outside capital?
  • What kind of investors invest by stage and where to find them?
  • What are your fundraising options?
  • What are the key components of the term sheet?
  • How to perform company valuations?
  • How to pitch to investors?
  • What techniques help the entrepreneur ‘get to the close’?
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's Online Master of Technology Entrepreneurship.

Frequently Asked Questions

What is the coolest thing I’ll learn if I take this class?

You’ll learn the ‘language’ of fund raising and learn the processes to follow to successfully fund your new venture.

Can I really do this course if I don’t know anything about business?

Yes! We expect that people completely new to this topic will take this course and have designed the content in that way.

What about timing? Can I take this self-paced?

Yes, to an extent. Within any week of the course, you can view the recorded video lectures and online material whenever you have time available, regardless of your time zone. We will, however, organize the class on a common weekly schedule with regular due dates for all assessments. In our experience, this has assisted students to manage their overall workload and successfully complete the course without the need to ‘cram’ at the end of the course. We expect you to be as committed to this course each week as you would for any other college-level class.

What can I earn by completing this class?

You can earn a Verified Certificate with a risk-free, no obligation Signature Track trial. Payment for Signature Track can be delayed until the week before the course ends, so you’ll be more certain that you’ll qualify for your Verified Certificate. If you choose not to verify your work, you can still participate in the complete course. This course will not offer a Statement of Accomplishment. 

Recommended Background

This introductory course is designed for the entrepreneur who wants to understand the intricacies of what it takes to fund a new venture. While it does not require a background in finance or business, completing Coursera’s “Developing Innovative Ideas for New Ventures: The First Step in Entrepreneurship” before starting this course is highly recommended.