Innovation for Entrepreneurs: From Idea to Marketplace

Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio for your venture.

About The Course

We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include: 

  • What are the key indicators of innovation opportunities?
  • What steps are critical for entrepreneurs to bring innovations to the marketplace?
  • What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage?
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's Online Master of Technology Entrepreneurship.

Frequently Asked Questions

What is the coolest thing I’ll learn if I take this class?

You’ll sharpen your ability to recognize innovation opportunities in everyday activities and form potential ideas for carrying out innovative ideas in a business venture or in your current activities.

Can I really do this course if I don’t know anything about business?

Yes! We expect that people completely new to this topic can understand the material and have designed the course content in a way that associates course learning with everyday activities.

What about timing? Can I take this self-paced?

Yes, to an extent. Within any week of the course, you can view the recorded video lectures and online material whenever you have time available, whatever your time zone. We will, however, organize the class on a common weekly schedule with regular due dates for all assessments. In our experience, this approach has helped students manage their overall workload and successfully complete the course without cramming at the end of the course. We expect you to be as motivated and exploratory in this course as you would for any other college-level class.

What can I earn by completing this class?

You can earn a Verified Certificate with a risk-free, no obligation Signature Track trial. Payment for Signature Track can be delayed until the week before the course ends, so you’ll be more certain that you’ll qualify for your Verified Certificate. If you choose not to verify your work, you can still participate in the complete course. This course will not offer a Statement of Accomplishment. 

Recommended Background

This introductory course is designed for those interested in learning how innovation works. It does not require a background in business.