About The Course
The course provides an overview of the global fashion and luxury business and an in-depth understanding of what drives the market, business models, and brand management strategies.
Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace.
There will be discussions of topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets that can help everyone to participate in the actual debate about fashion and luxury strategies.
Frequently Asked Questions
Will I get a Statement of Accomplishment after completing this class?
Yes. Students who successfully complete the class will receive a Statement of Accomplishment signed by the instructors. Statements of Accomplishment or Verified Certificates don't confer credit or degree and they don't affirm that participants were enrolled as students at Bocconi University or at SDA Bocconi.
Do I need special resources for the course?
No, the course is designed to be self-contained. You simply need an Internet connection, a copy of the teaching materials at hand (you can get them for free), and the time to read, write, discuss, and above all enjoy what we will explore.
Who should take this course?
Anyone who is curious about fashion and luxury companies, products, and strategies is adept for this class. That may include students of any background: employees, managers, or even entrepreneurs of fashion and luxury companies. This course could be useful also for managers of other industries who want to increase the value of their brands.
What is the most important reason for me to attend this course?
Since 1993 Bocconi University and SDA Bocconi School of Management have an international expertise in applied research and management education at the graduate and executive levels in the fashion and luxury industries. We are located in Milan, Italy an epicenter of creative industries and from here we will drive you through a unique blend of academic frameworks and practices from leading companies in the field.